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Nena & Co's Ali Hynek

Meet Ali

If we are talking about Ali we have to mention "Sweet PEA" and Santiago. As a #BossMom, she kicks ass in the beautiful Nena & Co office and then comes home to her hands full with 4 adorable children. "Sweet PEA" stand for Penelope, Ethan, and Alejandra her cute and active triplets. Her and her husband, Jeremy, just welcomed their fourth child, Santiago in December 2018. As you can imagine there is always something new and exciting going on at her house!

If they weren't busy enough Ali and Jeremy have been updating different parts of their home. The most recent project is an amazing master bath with clay tiles and a breath taking walk in shower that even the littles love!

About Nena & Co

Ali Hynek created Nena & Co. in 2013 to bring a piece of her Guatemalan culture to your colorful lifestyle. In Spanish, “nena” means “baby girl” or “darling” and is a nickname Ali’s mother affectionately calls her still. Growing up, Ali loved learning about her Guatemalan heritage through the food her mother and Abuelita (grandmother) cooked, and through the holiday traditions they shared with her. As an adult she became particularly interested in Guatemalan weaving and quickly learned that each loomed fabric has a story to tell.

Visits to her mother’s homeland became an adventurous addiction as Ali and her mother/business partner, Cony, began tracking down the country’s best weavers and sourcing vintage Huipils (fabrics used for Nena & Co.’s one-of-a-kind bags). As the mother-daughter duo ventured into the textile business, they learned of the rigorous and ancient methods of traditional Guatemalan weaving. The more they learned, the more they realized it was necessary to honor the men and women they worked with by creating more reliable opportunities for them to earn a decent income through traditional weaving and leather craftsmanship. Nena & Co. is dedicated to paying fair wages, designing products that pay tribute to the beauty of the hand-loomed textiles, and to only using quality materials and craftsmanship to assemble products.

Check out her amazing company Nena & Co.